Alex is an American director, raised and based in Munich.
He has created numerous commercial films, music videos and short docs for clients like Adidas, Bugatti, BMW, Canon, Louis Vuitton, Vogue, Red Bull, Belvedere and Sony Music with his main focus on directing and writing.
His roots in filmmaking derive from his love for snowboarding where he kickstarted his job as producer, director, editor and cinematographer for award winning snowboarding films from 1999 until 2013. Working in uncontrolled environments and traveling the world for over a decade taught him how to improvise and work with unforeseen situations. This also shaped his love for documentary-style storytelling.
His time at art school guided his vision in photography and graphic design which led to a profound understanding of image composition and expressing his creativity.